AVA · Built for roofing contractors & storm-response teams

After every storm, the phone rings. Make sure it rings yours.

After a major storm, roofing call volume jumps 300–500% in 48 hours — and 50–70% of those calls go straight to voicemail. AVA handles unlimited concurrent calls. Qualifies storm damage, captures insurance claim details, and books your inspection before homeowners scroll to the next roofer.
Storm response · Live
Day 2 post-storm · 7:14 AM
!
Hail event · 1.5" · 4.2× normal volume
Active calls · last 60 min
● Live · 1:08 Active leak through ceiling · State Farm · adjuster TBD
✓ Booked · 0:51 Inspection · Sat 9 AM · Allstate claim filed yesterday
✓ Inspection scheduled · 0:46 Visible hail damage · USAA claim · photos received
→ Estimator queued · 0:38 Commercial flat-roof · property mgr · 14K sq ft
All 23 incoming callsanswered first ring
Insurance carrier capturedper caller
Hail size & date loggedfor claim docs
Storm-day avg: 1m 24s per call 48 hours: 184 calls · 0 missed
184
Calls in 48h surge
$9.5K
Avg residential roof
24/7
Post-storm coverage
1m 24s
Avg call handle time
Live integrations with the roofing CRM, estimating, and dispatch tools you already run
JobNimbus AccuLynx Roofr CompanyCam JobTread Leap ServiceTitan QuickBooks

After the storm, 50–70% of roofing calls go to voicemail. By 9 AM, half have hired someone else.

Six numbers from independent roofing industry research. Each one is a five-figure job that walked to whichever roofer picked up first.
AgentZap · Roofing 2026
300–500%
call volume spike in the 48 hours following a hailstorm or major wind event. Your office staff doesn’t multiply. The phone doesn’t get bigger. The calls do.
AgentZap · 2026
43%
of inbound calls land outside 9-to-5. Predawn leaks, weekend hail events, holiday wind damage — when your office is closed and your competitor’s AI isn’t.
Hiya · State of the Call
80%
of people who call a roofer and don’t get through will not leave a voicemail. They move to the next contractor on Google. Voicemail isn’t a safety net — it’s a leak.
AgentZap · 2026
$2.5K+
average lost revenue per missed roofing call once you factor lead conversion and a $9,500 average residential job value. Miss 10 calls a month and that’s $25K+ gone.
Perceptionist · Roofing storm data 2026
$12K–25K
average insurance-paid storm damage replacement. These are the calls that come in at 2 AM during a downpour. Every missed one is a five-figure job your competitor just earned.
Lead-response research · InsideSales/HBR
78%
of buyers go with the contractor who responds first. Not the cheapest. Not the most decorated. The fastest. Speed-to-pickup is the whole game during storm season.
Sources: AgentZap Roofing Phone Statistics · Hiya State of the Call · Perceptionist Roofing Storm-Season Data · Lead-response research (InsideSales / Harvard Business Review)
How it works

Four steps. Most shops are live in 7 days.

No new phone system. No new CRM. No re-platforming. AVA layers in front of what you already run — your team works the way they always have, just without the post-storm chaos of an unanswerable phone.
Hours
FAQs
Routing Logic
Appointment
Workflows
Collect

Map your shop

We capture your service zones, insurance carriers worked, claim-intake fields, estimator routing rules, residential vs. commercial paths, and your storm-response playbook. Discovery, not a checklist.
Incoming Call RoutingTransfersFAQs
Collaborate

Build your AVA

We train your agent on your services, shingle brands, financing partners, your storm-response process, and your brand voice. Nobody else runs your AVA — it works under your name.
After HoursHigh Call Volume DetectedPeak HoursCoverage Continuous AutomaticallyNo voicemailReliable Support, 24/7No wait times
Test

Run real call scenarios

Active leak at 4 AM during a downpour. Hail damage claim. Insurance adjuster coordination. Commercial flat-roof quote. Your team calls in. We tune until AVA sounds like your best office lead on her best day.
Launch & Optimize
TaskD1D2D3D4D5D6D7
Discovery
Integrate
Configure
Training
Testing
Alignment
Go Live
Go live

The post-storm Monday lands.

We turn AVA on. Your existing lines keep ringing. AVA picks up overflow, after-hours, or 100% during storm weeks — you decide per shift, per event, per crew load.
Avg time from kickoff to live: 7 days
What AVA covers

Built for the storm. Tuned for the claim.

Built for the two halves of roofing: surviving the 48-hour post-storm surge, and capturing every insurance-paid replacement that walks in over the phone.
Storm Surge

Unlimited concurrent calls when the storm hits

When the hailstorm rolls through at 2 AM, call volume jumps 4× in the next 48 hours. AVA handles unlimited concurrent calls — no busy signal, no temp staff, no missed claims. Every caller gets answered on the first ring, even at the peak of post-storm chaos.
Insurance Claim Intake

Captures the carrier, the deductible, and the photos

AVA asks the right questions for insurance-claim jobs — carrier name (State Farm, Allstate, USAA, etc.), policy details where appropriate, date of storm event, hail size if known, visible damage description — and logs photos the homeowner sends. Your estimator walks into the inspection with the claim packet half-built.
Lead Qualification

Sorts active leaks from "thinking about it"

Roofing calls aren’t all created equal. AVA distinguishes active leak / visible damage / insurance claim / scheduled replacement / general estimate — and routes each to the right path. Active emergencies get same-day inspections. Estimates get the calendar slot that fits. Tire-kickers get qualified out cleanly.
CRM Integration

Leads flow into JobNimbus, AccuLynx, or Roofr

AVA pushes new leads directly into your roofing CRM with the full call transcript, customer photos, address verified, carrier identified, and damage type tagged. Your office staff opens the morning to sorted leads ready for follow-up — not a stack of voicemails to chase down by Tuesday.

Drops into your roofing CRM and estimating stack.

No replatforming. AVA writes leads, claim details, customer photos, and call summaries directly into the systems your office already opens every morning.
JobNimbusRoofing CRM
AccuLynxRoofing CRM
RoofrEstimating · Proposals
CompanyCamPhoto documentation
JobTreadProject mgmt
LeapSales · CRM
ServiceTitanFSM (multi-trade)
QuickBooksBilling
Don’t see yours? We probably support it →
What a storm week actually looks like

The 30 days after a hailstorm.
The window that pays for your year.

Call volume in the 30 days following a typical hail event. The first 72 hours are where roofs are won. The next 30 days are where insurance claim work gets scheduled. After that, the surge is over — and so is the opportunity.
Post-storm call volume · 30 days
Source: AgentZap · RoofPredict · Industry storm-response analysis
D0
D1
D2
D5
D10
D18
D30
Baseline · Estimates & routine maintenance
Decay · Insurance follow-ups & scheduled work
Storm surge · 72-hour window where roofs are won
78%
Of buyers go with the first roofer who responds
$12K–25K
Avg insurance-paid replacement on the line
$215K
Recoverable per storm week with AVA (sample ROI)
Your shop · Your numbers

Every storm call you miss is a roof your competitor just sold.

Multiply your storm-week call volume by your miss rate by $9,500 average residential roof by your lead-to-close rate. That’s the number walking to whichever roofer picked up first. Run yours in under 60 seconds.
↳ Opens calculator.thanksava.com in a new tab
AVA ROI Calculator
Sample · mid-size roofer · storm week
Storm-week inbound calls Post-hail / wind event
240
Missed during surge Storm-week miss rate: 50–70%
120
Qualified storm leads ~70% of missed
84
Avg job value (close rate adj.) $9,500 × 27% close rate
$2,565
Lost in one storm week Storm-prone markets see 4–8 of these annually
$215K
Illustrative numbers. Run yours with your real call data →
● The next hailstorm in your market

When the storm hits, every phone in the region rings at once. Make sure yours doesn't drop the call.

A hailstorm will roll through your service area this season. Within 48 hours, every roofer for 100 miles will be flooded with calls. Here’s the math of being prepared — versus watching your competitor close the roofs you should have booked.
● Without AVA
×Tuesday 6 AM — hail event overnight. Phone starts ringing.
×By 9 AM you have 60 missed calls. Office manager can’t keep up.
×Insurance-claim leads hang up and call the next roofer on the list
×Out-of-state storm chasers descend on your market and harvest your zip code
Storm-week loss −$215K · the season’s biggest event
● With AVA
Tuesday 6 AM — phones ring. AVA picks up every one. First ring.
Captures storm date, hail size, carrier name, address, damage photos
Books inspections for the next 5 days — sorted by claim urgency
Friday your estimators have 28 fresh inspections booked — and the storm chasers find your zip code already covered
Storm-week win +$215K · plus territory defended
Questions

What roofing owners ask first.

If yours isn’t here, ask us live on the demo. We’ve answered them before.
Yes — that’s the core use case. AVA handles unlimited concurrent calls. No hold queue, no busy signal, no temp staff needed when the hail hits. When 60 calls land in your first storm morning, every one gets answered on the first ring. We recommend tuning your storm-response routing rules ahead of season (insurance carrier paths, estimator overflow, residential vs. commercial split) so AVA knows what to do when every phone in the region is ringing.
Yes. During onboarding you define the claim intake fields your team needs — carrier name, policy number (if appropriate to ask), storm date, hail size if known, visible damage description, deductible context. AVA asks for them naturally during the call, logs photos the homeowner sends, and pushes the claim packet into your CRM so your estimator walks into the inspection prepared.
That’s exactly the qualification she’s trained to do. AVA distinguishes active emergency (water coming through the ceiling), insurance claim (storm damage with carrier intent), scheduled replacement (planned project), routine estimate (general inquiry), and tire-kicker (price-shopping only). Each routes differently — active emergencies get same-day inspections, claims get within-48-hour, estimates get the next available slot.
Direct API integrations with the major roofing CRMs and estimating platforms. When AVA qualifies a lead, she pushes it into your system with the full call transcript, customer photos via CompanyCam (if connected), carrier captured, hail event date, claim status, and damage type. Your office staff opens the morning to sorted leads, not voicemails to chase down.
No. AVA takes the pressure off in the moments your office can’t cover — storm-surge mornings, overnight insurance calls, weekend events, the lunch overflow when leads are stacking. Your office manager does the human work: handling difficult claim conversations, managing the install calendar, working with adjusters. AVA handles the volume so they can focus on the customers who need real expertise.
AVA routes commercial differently from residential. During setup you define what triggers the commercial path (square footage, property type, caller identifies as commercial / property mgr / facilities). Those calls go to your commercial estimator with the right qualifying questions asked. Residential storm-claim calls stay on the standard path.
After a storm, AVA takes inspection and claim calls in English or Spanish alike, matching whichever language the caller leads with. Additional languages are available on request. In storm markets with large bilingual populations — Texas, Florida, the Southeast, the urban Midwest — that means a Spanish-speaking homeowner with hail damage reaches a real conversation instead of a callback that never comes.
Most roofers are live in 7 days. We recommend 3–4 weeks of runway before your typical storm season so we can tune AVA against your historical call patterns and integrate with your roofing CRM. Map your insurance carriers, claim intake fields, and estimator routing rules up front; we handle the build. Pre-season setup beats storm-week scrambling every time.
Surge·Qualify·Claim

Be the roof that picks up first.

Call AVA right now to hear how she handles a sample storm-claim call — or book a 20-minute walkthrough where we’ll pull a sample of your real post-storm call volume and show you the territory you’re leaving on the table.
Free walkthrough No credit card Live in 7 days